Press kit
Everything you need to write or link to Kamae: boilerplate, facts, screenshots, and the icon. Last updated September 2026.
Boilerplate
One sentence
Kamae is a Mac menu bar app that quietly watches your posture through the camera and nudges you when you slump — video never leaves the Mac.
Short paragraph
Kamae is a quiet posture companion for the macOS menu bar. Watch the menu bar dot shift from green to yellow to red as you drift. Frames are read in memory and discarded on the spot — video never leaves your Mac. One-time US$19, 14-day free trial, one license covers up to 2 Macs.
Long paragraph
Kamae is a Mac menu bar app that watches your posture through your camera and gently tells you when you start to slump. Set a three-second baseline of your own good posture, glance at the menu bar now and then, and let the intermittent sampling do the rest — the camera opens for about one second every thirty seconds by default (more often while you are slumped, less often on battery), then closes. Each frame is reduced to three numbers — neck drop, lean-in, and shoulder tilt — compared with your own baseline, and discarded. Nothing is saved and nothing is uploaded. There is no Kamae server, no account, and no analytics. Kamae costs US$19 once, with a year of updates, a 14-day free trial, and one license that covers up to 2 Macs. Apple silicon only, on macOS 11 Big Sur or later. Built by FUNBREW Inc. in Japan.
Fact sheet
| Developer | FUNBREW Inc. (Japan) |
|---|---|
| Website | kamaeposture.com |
| Released | September 2026 |
| Platform | macOS 11 Big Sur or later — Apple silicon only (M1 and newer) |
| Price | US$19 one-time (1 year of updates included), 14-day free trial with every feature, up to 2 Macs per license |
| Languages | 9 (English, 日本語, 简体中文, 繁體中文, 한국어, Deutsch, Français, Español, Português) |
| Privacy | On-device analysis — frames never stored or sent, no analytics, no telemetry |
| CPU | About 0.5% on average (M4 Mac mini, 60-minute measurement with intermittent sampling enabled) |
| Sold through | Polar (merchant of record — handles sales tax and VAT worldwide) |
Features
- Intermittent camera sampling. The camera opens for about one second every thirty seconds by default, so the camera light blinks instead of staying on — and battery and CPU stay low.
- Three-number posture metric. Neck drop, lean-in, and shoulder tilt compared against your own baseline — not someone else's.
- 45-minute stand reminder. A gentle nudge to leave the desk after every 45 minutes of sitting.
- Daily routine with a streak. A short checklist of stretches or exercises, done from the menu bar in one click.
- Weekly recap card. Numbers only — never a photo of you — exportable as an image to share.
- Nine languages. English, 日本語, 简体中文, 繁體中文, 한국어, Deutsch, Français, Español, Português.
Assets
Right-click and "Save link as" to download. The icon is 1024 × 1024 PNG. Screenshots show default English strings.
- Kamae icon (1024 × 1024 PNG)
- Menu bar popover — good posture
- Menu bar popover — drifted posture
- Weekly recap card
- Daily routine checklist
Coverage & articles
- How I built a webcam posture app where video never leaves the Mac — a technical write-up of the privacy design and intermittent sampling (dev.to).
- How to set up a laptop desk so you stop hunching
- Posture apps for Mac: webcam, AirPods, and sensors compared
- 2-minute desk stretches for people who sit all day
- Privacy in webcam posture apps: how to check before you install
Contact
Press inquiries: [email protected]. We read every message. For product questions and support, the same address.